Buffalo Trace Wines About Infringement
The image of a buffalo alone might bring to mind the American frontier or Native Americans. But, add in the word "bourbon" and put both on a bottle of alcohol, and many will likely think of Buffalo Trace Distillery and its namesake bourbon, Buffalo Trace, which was introduced back in 1999. In 2014, Fetzer Vineyards, a wine producer, launched its "1000 Stories" brand, a California red zinfandel wine aged in bourbon barrels. Although produced by Fetzer, Fetzer's name was nowhere on the label for 1000 Stories. The wine's bottle prominently featured a large buffalo in the center of the label and smaller buffalos on the bottle's neck. Underneath the large buffalo, and before any mention of wine, appeared the description "Bourbon Barrel-Aged." The bottle also included the term "Small Batch" on the label, a term commonly associated with bourbon but not wine. The label was written in gold and white font. Sazerac Company, which owns Buffalo T...