Cases of Whiskey

Just days ago, a jury returned a mixed verdict after a two-week trial focusing on Bulleit's bottle design. Diageo North America, which owns the Bulleit brand of whiskeys, brought suit against Deutsche Family Wine & Spirits, which owns the Redemption brand of whiskeys. Diageo claimed that Deutsche's Redemption bottle design infringed on and diluted Bulleit's "trade dress," which, as I've explained before , refers to a product's design, shape, and overall feel.  Take a look at the side-by-side comparison of the bottles - it's not hard to guess why Diageo sued. Among other things, Diageo asserted that Deutsche's Redemption bottle copied Bulleit's "clear canteen-shaped glass bottle with rounded shoulders," the "embossed brand name above the label" on the glass, and the "arched text in the top line of the embossed brand name." The jury rejected Diageo's claim of infringement because it found that there was no li